The Monster

Role: Creative Director

MonstruoCoverSemplice

“The Monster That Wouldn’t Let Children Go to School'' is an interactive short film by Unicef and ING Bank that gives users a crucial task: beating The Monster with a small donation that helps children in the real world get an education.

Credits
Copywriter: Sonia De Pedro
Art Director: Sara Moreno
3D Characters and animation: The Frank Barton Company
AV Producer(Ogilvy): Lissette Mireles
Music: Lovemonk
Creative direction: Diego A. González
Creative Executive Director: Chus Rasines
Brand: ING España.
Awards
CANNES LIONS · Silver · Cyber – Animation
CANNES LIONS · Bronze · Cyber – Interactive Video
EL CHUPETE · Grand Prix · Best Idea
EL CHUPETE · Gold · Website
W3 AWARDS NY · Silver · Digital
LOVIE AWARDS · Silver · Digital
LONDON INTERNATIONAL AWARDS· Silver · Digital
IAB INSPIRATIONAL · Gold · Audiovisual Production
IAB INSPIRATIONAL · Gold · Viral Campaign
IAB INSPIRATIONAL · Gold · Web
JOHN CAPLES · Gold · Interactive Campaign
EUROBEST · Silver · Interactive
EUROBEST · Silver · Interactive · Audiovisual
EUROBEST · Bronze · Media
EUROBEST · Bronze · Direct
IAA · Grand Prix · “Monster” · Client: ING
THE ONE SHOW · Merit Award
THE FWA · Site of the Day
CdeC · Silver · Ideas
CdeC · Silver · Interactive – Art Direction
CdeC · Mention · Interactive - Animation
CdeC · Mention · Interactive – Digital Production
FIAP · Gold · Audiovisual Production
FIAP · Silver · Hot Site
FIAP · Silver · Integrated Campaign
FIAP · Bronze · Promotion & Direct Marketing
GOOGLE SANDBOX · Innovation
FESTIVAL EL SOL · Grand Prix · Direct Marketing
FESTIVAL EL SOL · Silver · Integrated Campaign

Diego A. González
Creative, Visual
& Graphic Designer
Linkedin →
Behance →
hola@iamdiego.work
+34 666261567