Launch campaign for La ONCE’s new product: Mi Día (My Day), a new lottery game that lets people play specific dates instead of other number configurations.
Credits Copywriter: Rodrigo Moñino Art Direction: Jorge Calvo Creative Direction: Ramiro Alda y Diego González Creative Executive Direction: Chus Rasines AV Producer(Ogilvy): Aarón Lago y Sara Suárez Rey Production Company: Pueblo Films Director: Martín Holzman Account team: Jose Luis Salazar y Rocío Dobarco Brand: ONCE.