Keep On Dancing

Role: Creative Director

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What would children in the poorest countries feel if, instead of having to go to work, they would get to go to school? To answer this question we created “Keep On Dancing” for Unicef and ING Spain: a digital campaign that allowed users to help those children by buying and downloading a song created for the campaign. A vinyl record that included several mixes of the song was also available for purchase.

Credits
Copywriter: Ramiro Alda
Art Direction: Víctor Vázquez
Photography: Víctor Vázquez
AV Producer (Ogilvy): Lissette Meireles
Director: Ian Robertson
Music: Lovemonk and Alice Russell
Digital Producer: Javier Sánchez
Creative direction: Diego A. González
Creative Executive Director: Chus Rasines
Brand: ING España
Awards
FESTIVAL EL SOL · Bronze · Digital
EL CHUPETE · Gold · Campaña Digital
EL CHUPETE · Gold · Campaña Social
EL CHUPETE · Gold · Medios y Soportes
EL CHUPETE · Gold · Web
IAB INSPIRATIONAL · Silver · Campaña Transversal
IAB INSPIRATIONAL · Bronze · Display
IAB INSPIRATIONAL · Bronze · Microsite
EL OJO IBEROAMERICANO · Bronze · Viral Marketing
CdeC · Mention · Digital
CdeC · Mention · Ideas

Diego A. González
Creative, Visual
& Graphic Designer
Linkedin →
Behance →
hola@iamdiego.work
+34 666261567