Heartbeats

Role: Creative Director

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For Unicef and ING, we designed and developed an interactive experience set in motion by the heartbeat of its users. We wanted to communicate a simple message: you can help kickstart the lives of thousands of young people from disadvantaged countries by following your heart and making a donation.

Credits
Copywriter: Paloma Del Rio
Art Direction: Jorge Calvo
Characters 2D and Animation: Le Cube
Digital Producer and Back-end: Javier Sánchez
Front-end: Mariano Paredes Muñoz
AV Producer(Ogilvy): Aarón Lago
Creative direction: Diego A. González
Creative Executive Director: Chus Rasines
Brand: ING España
Awards
CdeC · Bronze · Digital: Mejor uso experiencial
FESTIVAL EL SOL · Bronze · Web
FESTIVAL EL SOL · Bronze · Piezas Programadas
IAB INSPIRATIONAL · Bronze · Web
THE FWA · Site of the Day

Diego A. González
Creative, Visual
& Graphic Designer
Linkedin →
Behance →
hola@iamdiego.work
+34 666261567