Family & Frames
Role: design and Creative Direction
Family & Frames was an independent eyewear and sunglasses brand rooted in the creative pulse of Madrid. Tasked with breathing new life into the brand, the project encompassed a comprehensive reimagining—spanning strategic naming, a completely new visual identity, and a bespoke e-commerce platform.
The resulting a simple design system balances the warmth of "Family" with the sharp, architectural precision of "Frames," creating a cohesive brand experience across both physical packaging and digital retail.
