Role: Creative Director
To highlight the fact that playing ONCE’s lotteries have different and more significant repercussions than playing lotteries with other brands, we created a communication platform under the message: When you play, We all get to play.
Besides, we created a campaign based on the biggest blockbuster of Spain in 2018 and award-winner of 3 Goyas: Campeones (https://www.imdb.com/title/tt6793580), the heart-warming story of a basketball team of disabled people who want to be champions.
So, we reunited the beloved basketball team at the heart of its story to bring a powerful background message: When you play La ONCE’s lotteries, you are helping thousands of disabled individuals to be champions too. “When you play, we all get to play.”