On the Other Side

Role: Creative Director, art director & ui designer


For 8 years in a row, ING Spain has been the most recommended bank by its customers. It is clear that: the relationship between ING and its clients is akin to a love story. So, to celebrate their 21st anniversary we set ourselves a challenge: to go to the social network with the most haters (Twitter), read real tweets sent by customers to ING throughout the years, and build a love story script for a short film. We combed through thousands of tweets, wrote the story, and asked Dani De La Orden (one of the most successful young directors of Spain) to shoot it.

Creative team: Ana Becerra, Ana Almagro y Sara Ledo
UI Design (mobile & display): Arturo Sánchez
Copywriter: Ramiro Alda
Creative Direction: Diego González y Ramiro Alda
Creative Executive Direction: Chus Rasines
Production Company: 37 Films
Director: Dani De La Orden
Productores ejecutivos (37 Films): Héctor Bobo, Pilar De Andrés y Diego Fernández
AV Producer (Ogilvy): Rocío Fernández y Aarón Lago.
Account team: Vanesa Porto, Iciar Arbesu, Alejandra Prats y Sara Zumel
Brand: ING España.

Diego A. González
Creative, Visual
& Graphic Designer
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