The Good Commission

Role: Creative Director


All banks charge us commissions and we pay them because we have to, not because we want to: it is downright annoying. We, however, have created the first bank commission that customers were actually glad to pay: La Buena Comisión. A once-in-a-lifetime fee that went towards helping some of the poorest children in the world instead of finding its way into a bank’s coffers.

Copywriter: Paloma Del Río
Art Direction: Jorge Calvo,
AV Producer (Ogilvy): Aarón Lago
Front-end: Mariano Paredes Muñoz
Producer digital: Javier Sánchez
Creative direction: Diego A. González
Creative Executive Director: Chus Rasines
Brand: ING España
EL CHUPETE · Gold · Campañas Digitales

Diego A. González
Creative, Visual
& Graphic Designer
Linkedin →
Behance →
+34 666261567